Before's and After's
The most valuable of all talents is that of never using two words when
one will do.
- Thomas Jefferson
In conducting elevator pitch seminars and workshops, I have found that
one of the most valuable things I do is when I go through elevator pitches,
explaining what’s wrong with them, and explaining what I would change,
and why. As a result, on the following pages I discuss some elevator pitches
I have developed for companies I have either worked for or with. These
In each case, the revised elevator pitch improved the team’s
ability to communicate their message and had a measurable impact on their
sales, marketing, and fundraising efforts.