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Sample Elevator Pitches

It is with words as with sunbeams. The more they are condensed, the deeper they burn.

– Robert Southey

In my work with would-be entrepreneurs, I have found that one of the hardest parts of putting together an elevator pitch is that very few people know what an elevator pitch looks like, much less what an effective elevator pitch looks like.

With that in mind, let me give you a couple of examples of elevator pitches with which I am personally familiar and explain how, and why, they comply with The Nine C’s.

The SalesLogix elevator pitch was written to introduce potential investors, business partners, and customers to a new software company. The Elevator Pitch Essentials elevator pitch was written to sell this book to liter­ary agents and publishers. The personal elevator pitch is one I use to sell myself to potential clients.

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