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 Elevator Pitch Essentials is a
business book by Chris O'Leary
that teaches entrepreneurs, salespeople, project champions, and
others how to get their point across in two minutes or less.
Regardless of what you call it
-- an elevator pitch, elevator speech, elevator story, or elevator presentation -- one
tool every entrepreneur, salesperson, and project
champion must possess is an overview of their product, service,
project, or other Solution.
With an effective elevator pitch, they will be able to
catch the often fleeting attention of the people
who can help them bring their Solution to life.
Without one, they won't.
The problem is that while many people
talk about the importance of having an elevator pitch, most
people don't know what an effective elevator
pitch looks like.
That's where this web site, and the book
Elevator Pitch Essentials, enter
the picture. This web site contains a number of
essays and a
blog that explain what an effective
elevator pitch looks like and how to create one.
Elevator Pitch Essentials
is now available for purchase. You may
also look inside Elevator Pitch Essentials if you would like to
try before you buy.
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From Chris's mouth to God's ears. If only entrepreneurs
would follow Chris's advice, I wouldn't be losing my hearing
and I would have more time to play hockey.
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- Guy Kawasaki
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