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The Nine C's

He who talks more is sooner exhausted.

– Lao Tzu

Now that I’ve given you an overview of what an elevator pitch is, let me drop down a level and get into some of the details of an effective elevator pitch. I will do this by going into detail about The Nine C’s of an effective elevator pitch...

When thinking about The Nine C’s, it’s important to keep in mind that they don’t just apply to the elevator pitch. Rather, they represent the keys to effective communication in a wide variety of settings.

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