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Before's and After's

The most valuable of all talents is that of never using two words when one will do.

- Thomas Jefferson

In conducting elevator pitch seminars and workshops, I have found that one of the most valuable things I do is when I go through elevator pitches, explaining what’s wrong with them, and explaining what I would change, and why. As a result, on the following pages I discuss some elevator pitches I have developed for companies I have either worked for or with. These include...

In each case, the revised elevator pitch improved the team’s ability to communicate their message and had a measurable impact on their sales, marketing, and fundraising efforts.

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