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Who Needs An Elevator Pitch?

Link To The Elevator Pitch Essentials Home PageIn this world we live in, everyone is busy and pressed for time. As a result, an Elevator Pitch is an essential communication tool that you should possess regardless of whether you are and what you are selling.


Regardless of whether you are talking to potential investors or team members, prospective customers or business partners, or the press, you have to be able to convey your message in a manner that is both concise and compelling. In a manner that will leave the listener inclined to want to hear more about your idea.


In the same way that an Elevator Pitch can help an entrepreneur raise money from a Venture Capitalist or Angel Investor, an Elevator Pitch can help an intrapreneur -- an entrepreneur who is working in a corporate setting -- raise money from a corporate investment committee. These groups want to understand the same basic things; how you will turn each dollar they invest into 5 or 10 dollars.

Project Champion

You don’t have to be talking about a product, service, or business to need an Elevator Pitch; maybe all you have is a project. How-ever, you still have to be able to sell it to your boss and enable them to sell it to their boss. You must also know what to say if you step into an elevator and find yourself standing next to your CEO and they ask what you are working on.


To be effective, a salesperson must be able to quickly get the attention of a prospect and then explain how they can make the prospect’s life easier.


Every consultant must be able to quickly explain to both prospects and their current clients who they are, what they can do for them, and how they are already helping them.


Anyone who has invented a new product or technology must be able to explain what it is and why anyone would buy it.


Anyone who has to raise money to fund a movie, documentary, or other creative work faces the same basic challenge as an entrepreneur; they must get the attention of The Audience and then explain what they will do with the money they are given.

Non-Profit Fundraiser

The wealthy and/or influential individuals whose money attention you are trying to get will have the same time constraints as a Venture Capitalist or executive. As a result, anyone who works for a not-for-profit and is trying to fund a project, building, or other project must possess an effective Elevator Pitch that explains to potential backers how the world will benefit from their investment of time or money.


When talking about their book, the author must be able to quickly explain what is it about and why anyone should buy it.

Job Seeker

If you are looking for a job, then you must be able to quickly ex-plain who you are and what value you can add to an organization.

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