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Elevator Pitch Definition

When explaining what an elevator pitch is, it is often helpful to start out with a definition. Given that, here is a brief definition of an elevator pitch that I like...

An Elevator Pitch is an overview of a product, service, project, person or other Solution and is designed to just get a conversation started.

Link To The Elevator Pitch Essentials Home PageOverview
Because the Elevator Pitch is often the first exposure The Audience may have to you and your Thing, your Elevator Pitch must stay at a high level and should answer fundamental questions like...

  • What is it?
  • Who needs it?
  • Why should I believe what you say?

While the term "Elevator Pitch" is usually applied to pitches by entrepreneurs to Silicon Valley venture capitalists, the basic idea can help people sell a...

  • Product
  • Service
  • Project
  • Person

Just Get a Conversation Started
The goal of an Elevator Pitch isn't to close the deal. Instead, the goal of an Elevator Pitch is merely to get a conversation started; to convince The Audience that your Idea is something they need to know more about.

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